My Services
Explore my range of services designed to help you move forward with confidence.
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Digital strategy gives your mission a clear plan online so every channel works toward the same goals. I help you define your audiences, set priorities, and create a roadmap that aligns your website and broader campaigns around measurable impact.
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I write clear, compelling content for your website and other platforms that translates your mission into stories that people remember and act on. From landing pages to blogs and resource hubs, I help you inform, inspire, and guide your audiences toward meaningful next steps.
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Email marketing turns interest into ongoing support. I help you plan and send targeted, mission-driven emails that welcome new subscribers, nurture relationships, and move people to donate, register, or take action.
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Effective volunteer recruitment directly influences retention and overall organizational sustainability. By evaluating your current programs, I identify opportunities for building strategies to enhance program effectiveness and better attract and retain volunteers.
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I create fully-integrated Service/Product Marketing strategies that not only ensure your offerings are positioned effectively in the market but also drive customer engagement, revenue, and brand loyalty.
My Process
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1. Where do we begin?
Getting started is simple. Reach out through my contact form if you have initial questions or schedule a consultation directly if you’re ready to move forward.
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2. GOALS
During our consultation, we’ll start with the big picture: What do you hope to achieve? How can I help you get there?
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3. LANDSCAPE
Your expertise is valuable. Let’s discuss your mission, key stakeholders, current strategies, and the broader environment in which you operate.
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4. CHALLENGES
Now, we’ll identify your biggest obstacles: What is not working right now? What are some of your key hurdles?
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5. TARGET AUDIENCES
In our follow-up conversations, we will map out your supporters, service users, donors, funders, and volunteers—pinpointing the best ways to connect with them.
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6. CHANNELS
We will also discuss your current methods for reaching your target audiences, including social media, email, web, events, or direct mail and other opportunities for outreach.
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7. MEASURING SUCCESS
How can I help improve your current methods of measuring success? Let’s talk about tracking progress and evaluation.
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8. WHAT’S NEXT?
To formalize our plan, you’ll receive a comprehensive outline of the project scope and our next steps.
Now, we’re well on our way to accomplishing great things together and OnPurpose!
“Jennifer is a content expert, which is only bolstered by her personable approach: she took the time to teach our team about the recommendations, the data informing those recommendations, and the thought process to make future marketing decisions.”
– Client, Justice Outside
Book a free consultation
Schedule a free 30-minute dive into your goals and gaps. We'll align on priorities and schedule deeper follow-ups to build your custom marketing roadmap.
