Why OnPurpose?
Social change leaders are under constant pressure to do more with less, all while depending on funding streams they can’t control. When a major grant ends or priorities suddenly shift (i.e. a key donor, a new administration, a downturn in the economy) essential programs—and the people they serve—are put at risk.
I want to help your nonprofit or social-impact business plant seeds for change using strategies across the fields of digital, product, and customer marketing. With nearly 20 years of experience in nonprofit and social cause marketing, I can help your organization grow audiences, promote products and services (with a purpose), and deepen engagement among supporters and volunteers across a range of platforms.
I offer a creative, friendly, and flexible approach to support your marketing needs. Working with you from planning to implementation, I will operate alongside your in-house teams to achieve your financial and strategic goals.
About
Hi, my name is Jennifer Gmerek (pronounced guh-MEH-rek). I help mission-driven teams thrive by creating action-oriented campaigns, team-centered processes, and seamless stakeholder experiences.
I have served in nonprofits, social change organizations, and tech startups for roughly 20 years, working on a range of issues including economic mobility and workforce development, environmental rights, media reform, and human rights. I have held senior marketing roles at Opportunity@Work, Conservation International, Salsa Labs (currently Bonterra), and Amnesty International USA.
My experience on various digital teams of all sizes has shaped my understanding of working in fast-paced, high-pressure environments within mission-focused cultures. I believe that by bringing more of a customer-centric approach to the ways social change organizations operate we can achieve a greater social impact.
I bring a combination of skills to address both the technical and people-oriented challenges that marketing and communications teams face. I have a wide range of knowledge in CRM tools, including Hubspot, Salsa, Net Results, Blackbaud, and Salesforce. I hold a BA in Film & Video Production as well as an MA in Strategic Communications and am certified in both Organizational Development and Learning Experience Design.
I enjoy the birds and gardens of Northern Virginia, as well as mindfulness coloring books and working to redefine modern motherhood everyday.
Contact us
Interested in working together? Fill out some info and I will be in touch shortly.